Evaluation - Question 5

EVALUATION ACTIVITY 5

How did you attract/address your audience?

 The target audience for my School Magazine was for members of the Sixth form who enjoyed their school life and education, and my magazine was designed to contribute to their learning and enjoyment of their learning. Therefore, I needed to provide my potential customers with reasons for them to buy my product, such as advertising the unbelievable, fascinating stories inside my magazine, such as '12 A* at GCSE' and 'Books: A thing of the past?'. However I think the main way that my target audience would be drawn to buy my magazine is the main picture (image right), as it emphasises the fact that my magazine is for well-read individuals with a hard-work ethic, due to my model's pose; the well-dressed student is reading a book in a library, displaying qualities of a model student, which is what readers of my magazine would hope to aspire to, similar to the magazine: Men's Health (image below right), as the main image on the front cover tends to be an every-day, muscular man who the readers can look up to and see as a role model, bearing similarity to my magazine front cover and model.

 Another way I approached my target audience was through my mode of address in Music Magazine, through language such as 'V Threads - get the indie look' (Threads being colloquial language for clothes, and 'indie' is the music genre that my magazine is mainly concerned with), as well as the enticing offer of a reduced subscription fee, as is featured in many magazines.

 In total I listed 14 artists on my front cover, mainly as a way of attracting my target audience; when somebody sees a band that they like on a music magazine, they are likely to buy to buy that particular magazine. The artist list also certified my magazine as a indie/alternative rock magazine featuring bands such as Kings of Leon and The Killers.