What company produces Q?
- Bauer Media Group
According to the Q's website, what is the target audience?
- Sophisticated people who enjoy the comprehensive coverage of the current music scene, as well as the music trends that may have been more popular years ago. This can be shown by the advertorials of Pink Floyd's new album set, and Coldplay's new album. The magazine also has interviews with artists who are more into more recent music trends and those who relate more to past trends.The market audience is split into 75% male and 25% female.
How much does it cost?
- £3.99
How often is it published?
- Monthly
What is it's circulation?
- From January 2011 to June the total circulation was 80,418
What do the approximate monthly revenue streams from advertising and circulation tell you?
- Q's monthly revenue stream is about £220,867 from circulation and advertising attracts around £300,000. We can infer from these figures that many companies want to advertise their products in the magazine as the price for advertising is so high. For example, November's edition of Q featured 28 pages of adverts, and £300,000 split into 28 is a lot of money for an advert. We can tell that a lot of people purchase Q, as approximately 55,355 issues are sold per month. Companies will want to advertise in Q as a lot of people will see their products advertised, thus adding to the advertising revenue stream.
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